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Kids Speak Out On Cereal Ad

The Washington Post, Thursday, June 14, 2007 10 AM

The kids section of The Washington Post decide to find out how well an ad for Cocoa Krispies cereal worked on its targets, so it lined up a focus group of local fourth-graders and sixth-graders. They were shown the spot and asked to write what they thought the idea was, along with what they liked and disliked about it.

The kids got the message of the ad, that the stuff tastes great and most thought it was pretty cool. But they also noticed information that wasn't there, and everyone felt there should have been some talk about nutrition.

One sixth-grader says the commercial portrayed "an intense flavor experience," although he didn't think much of its nutritional value and doesn't usually eat cereal for breakfast.

Read the whole story at The Washington Post »

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