Around the Net

Suburban Papers Link Up

DMNews, Thursday, June 14, 2007 10 AM

Suburban Newspapers of America and 10 community newspaper chains are joining forces to put together a national advertising network. Set to launch in August, the effort is aimed at making it easier for national advertisers to do business with multiple suburban and community newspapers and all SNA members are invited to join.

"Right now, our segment of the newspaper industry is somewhat fragmented and complicated to buy," explains Susan Karol, executive director of SNA. "The network will remove that barrier and open up a new option for national advertisers looking for an alternative to metro newspapers."

The new network wants to tap in deeper to the money "big box" retailers and national advertisers that have been shifting into community newspapers by offering standardized pricing and sizes.

Read the whole story at DMNews »

Next story loading