• Brandweek, Tuesday, July 10, 2007 11:45 AM

Procter & Gamble is exploring opportunities to develop such Pampers-branded products as bottles, crib accessories and health and beauty items. P&G last month named The Beanstalk Group to handle Pampers licensing as well as Always, a feminine product line it's thinking of extending with items like deodorants and sprays.

Pampers is P&G's biggest-selling brand, with annual net sales exceeding $6 billion. Gayle Jones, P&G manager for trademark licensing, stresses that plans are in the initial strategic stages.

P&G also is planning licensing programs for Dawn, Scope, Secret and Folgers, and has increased programs behind Olay, Cover Girl, Noxzema, Tide and Bounce. Further, the company recently signed a deal with Nancy Bailey & Associates--which has handled a number of P&G brands for several years--for the Herbal Essences brand.

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