• Ad Age, Tuesday, July 17, 2007 9:46 AM

Horizon Media has signed on Sheri Roder as its new senior vice president-consumer insights director at the agency's Marketing Insights Group to offer a strategic focus for clients that is "consumer-cognizant and brand-relevant," a spokeswoman says.

A 20-year veteran of strategic planning, consumer insights and marketing on both agency and client sides, Roder has also worked for JWT, Diageo and Pepsi and most recently was strategic planning advisor for Saatchi & Saatchi Consumer Healthcare's Pfizer and Merial accounts.

"Sheri will become an extension of Horizon's brand teams charged with helping to deliver the full array of proprietary research tools to drive consumer-centric marketing and media solutions for our clients," says Bill Koenigsberg, Horizon's CEO.

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