• Multichannel News, Wednesday, July 18, 2007 10:45 AM

Cable companies are now tops in residential digital-video-recorder service, overtaking satellite providers according to a study by the Carmel Group. Cable now has 52% of DVR penetration, while satellite has 38% of homes. And cable DVRs are now in three of 10 cable homes. Carmel's data also showed that DVR service is under marketed to some groups, including women and minorities, as most users are white men.

About three quarters of those surveyed were DVR users. Those who aren't cited cost, lack of interest and providers who don't offer it as among the reasons they don't use DVRs. But those who do have DVRs said they watch more TV since getting them.

Carmel estimates that DVRs will be in 46% of television households by 2010, 61% of them provided by cable operators; 32% by satellite; 6% by telephone/video providers; and 2% by others like TiVo.

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