• Ad Age, Friday, July 20, 2007 11:30 AM

Hyundai today breaks a national campaign based on the idea that -- "Duh" -- choosing a Hyundai is a no-brainer.

The automaker's "Big Duh Sales Event" includes national and spot broadcast TV, newspapers, bumper stickers and online from Goodby, Silverstein & Partners, S.F. Remixed classics such as Beethoven's "Symphony No. 5" have been remixed at thebigduhsale.com, where prospects who test-drive a Hyundai will get a free CD of all eight songs. They'll also be able to create their own "Duh" songs there.

The sales event runs through Sept. 4 and offers "bonus cash" on existing rebates, Hyundai said.

Read the whole story at Ad Age »