Russell Stover Inks Cookie Dough Deal

  • July 27, 2007
Russell Stover Candies is leveraging its name in a licensing agreement with Pine Valley Foods to debut Russell Stover Cookie Dough.

A premium brand, line is comprised of four flavors: Homemade Chocolate Chunk, Pecan Caramel Delight, Triple Chocolate Truffle and Chocolate Peanut Butter.

The packaging features the brand logo and trademark red.

Pine Valley Foods, Inc. is the leading manufacturer and supplier of frozen/perishable foods to the Fundraising Industry in North America. Pine Valley Foods, Inc. is the producer of more than 25 flavors of cookie dough, in both tub and pre-portioned units for more than 10 different brands.

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