Discovery Communications has added the environmental news and blogs of TreeHugger.com to its multi-platform Planet Green initiative, which will include a new eco-focused TV cable channel in 2008 and a
branded Web site later this year. Terms of the acquisition were not announced but Discovery said it "will not have a material impact on earnings in year one."
TreeHugger, founded in 2004,
said it now has 1.4 million unique monthly visitors.
