With the help of JWT New York, Smirnoff on Thursday launched the sequel to its hugely popular "Tea Partay" ad on YouTube. "Green Tea Partay" features the Boyz N The Hillz, a group of West Coast
rappers who create beef with the band P-Unit featured in the original video. Smirnoff's original "Tea Partay" video, uploaded to YouTube last August, generated millions of streams and tons of buzz for
the brand. Created by BBH, the ad featured a trio of rich white rappers from Cape Cod--at once spoofing the New England lifestyle and ghetto-fabulous rap music videos.
