• Brandweek, Monday, August 6, 2007 10:30 AM

Stephanie Seymour, former Victoria's Secret supermodel and mother of four, will be the new face and body of Chantelle starting next month. The French lingerie marketer will feature Seymour in an ad campaign shot by Peter Lindbergh and created by agency Storm, London. The effort will tee off black-and-white images of her and is tagged "Beyond Beauty." She claims her return to the business is motivated by her loyalty to the brand.

"The only reason I accepted to pose was because it was Chantelle," Seymour says. "I have been a Chantelle client for many years." Chantelle targets women aged 30-40, and positions itself as "elegant, refined and in good taste." The company sees the 40-year-old Seymour as right on the mark.

"At 40," explains brand director Emmanuelle Voisin, "every woman knows which cuts suit her best, and which ones do not. The purpose of this campaign is to underscore a spirit, an attitude, an emotion, and create the Chantelle style."

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