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Converse Sticking With 'Get Chucked' Approach

  • Adweek, Thursday, August 9, 2007 11:30 AM

Converse is continuing its "Get Chucked" ad approach this year, although the company's fall campaign is putting more emphasis on women's products. The latest ads track a couple's decadent weekend and was shot at the Pierre Hotel in New York by fashion photographer Tom Munro.

Stephen Niedzwiecki, president and creative director at Yard, which produced the ads, says they have gotten buzz for their "distinctive images" and "cheeky, irreverent copy." That, in turn, has let a recently launched Converse lifestyle apparel collection to "cut through the clutter of fashion advertising to build buzz and create memorable, iconic brand communications," he adds.

The newest ads are out this month in publications including Vogue, Harper's Bazaar and GQ, along with a hefty dose of outdoor advertising in the New York metro area.

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