"We're at the tipping point," says Steve Koonin, president of Turner Entertainment. "It's our belief that we and the other basic cable
networks can begin matching the broadcast networks series for series. It's only a matter of time before we have as many big hits as they do."
Still, a "hit" on basic is measured differently,
as "The Closer" drew 8.8 million viewers, but big network hits can double or triple that number. And broadcasters have had a weak run this year as cost-cutting has led to a plethora of reality series,
none of which has broken out. Still, the basic cable channels are getting noticed. Steve McPherson, president of ABC Entertainment, says that given the numbers cable dramas are pulling, he is ready to
consider more scripted shows in the summer.
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