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Cablevision, Verizon Offer "High School Musical 2" Before Debut

The New York Times , Wednesday, August 15, 2007 11:33 AM

Cablevision has made America's pre-teen and teen girls very happy. It offered a preview of the movie "High School Musical 2" in its entirety to subscribers to Disney's on-demand service, who typically pay $4.95 a month as a promotion at least partly intended to build buzz for the film.

In addition to Cablevision, which makes Disney Channel on Demand available to its digital cable service's 2.5 million subscribers, most in the New York City area, Verizon has been offering the "High School Musical 2" premiere as an on-demand option in the 550,000 homes nationally with access to its fiber-optic television network.

The first "High School Musical" earned in excess of $100 million profit for the Walt Disney Company, much of it through DVD and merchandise sales.

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