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Klum Set For New Jordache Campaign

Associated Press via Sun-Sentinel, Thursday, August 16, 2007 10:30 AM

"Supermodel" and mother of three Heidi Klum will be the centerpiece of a new ad campaign for Jordache jeans. Ads, shot by filmmaker Brett Ratner at the Chateau Marmont hotel in Los Angeles, have Klum wearing classic Jordache skinny jeans; in one, she looks over a bare shoulder and brandishes a riding whip -- a nod to the brand's equine logo.

"With her success as a supermodel, businesswoman and mother, Heidi embodies the sexy confidence that the Jordache brand is about," says Liz Berlinger, president of Jordache Enterprises. The 34-year-old Klum is currently host of "Project Runway" on NBU's cable net Bravo and has two sons with her husband -- the musician Seal -- along with a daughter from an earlier relationship. Elizabeth Hurley and Brittany Murphy have also appeared in Jordache ads.

Read the whole story at Associated Press via Sun-Sentinel »

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