Looking to grab a larger part of the Hispanic audience, Hyundai Motors North America tapped LatinWorks, in which Omnicom holds a noncontrolling interest, to handle its national Hispanic marketing and
advertising work. A broadcast, print and online campaign debuts next month. The account is valued at $30 million.
"Hyundai understands the importance of the Hispanic market and with
the addition of LatinWorks as our marketing partner, we are strengthening our commitment to this community," said Joel Ewanick, HMA vice president of marketing, in a statement.
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