- Ad Age, Tuesday, August 28, 2007 10:15 AM
Video gaming is beginning to transcend the boy-in-the-basement stereotype with a new generation of gamers--including women, older people and children--who want to play in a more social ambiance. The
trend presents a lot of opportunity for marketers, says David Riley, analyst with the NPD Group, and an avid gamer.
In March, the online-party-invitation specialist Evite launched
dedicated Wii party-planning pages. This month, it added invitations, including actual Wii avatars, games and themes. "The Wii, in particular, is great for parties because of the level of activity and
the multiplayer format," says Lariayn Payne, vice president-marketing and public relations at Evite.
Beth Llewelyn, senior director-corporate communications at Nintendo, says the
company has partnered with Norwegian Cruise Lines to put Wii and Wii parties onboard cruises, as well as with the Erickson Retirement Communities to place Wiis in group homes. How far behind can
Mountain Dew, beer-makers and bean-dip marketers be in courting this audience?
advertisement
advertisement
Read the whole story at Ad Age »
