• Adweek, Monday, September 10, 2007 10:15 AM

Samsung has put its massive global media account into review, according to insiders--putting at risk MindShare's hold on the business in about 60 markets, including the U.S., where it spent $140 million on ads in 2006. Total worldwide ad spending tops $500 million. Starcom will likely participate in the review, along with the incumbent, as sibling Leo Burnett is Samsung's creative agency.

In 2005, Samsung dropped WPP shops Berlin Cameron United and JWT from creative and account planning duties. That happened less than a year after the company held a global holding-company review that was won by a WPP team that included MindShare and Wunderman. Those two were able to retain their assignments, as global creative and account planning went to Leo Burnett without a review.

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