• Ad Age, Wednesday, September 12, 2007 11:30 AM

Burger King is introducing raw apples cut to look like French fries and served in a box it calls the Frypod. The catch is that they aren't fried, and there's no sugar added. "We think kids will flock to it," says BK spokesman Keva Silversmith.

This fall, Burger King will begin testing a kids' meal that swaps fried, crown-shaped chicken tenders for flame-broiled ones, and replaces Mott's apple sauce with the organic, no-sugar-added variety. It will also serve Hershey's 1% fat chocolate milk instead of soda. The new products are expected to be in Burger King locations nationwide by late 2008.

The chain also agreed to limit its advertising to children under 12. For young kids, it will only push meals that have fewer than 560 calories and only ones that derive less than 30% of their calories from fat. It becomes the 12th company in recent months to pledge restrictions on advertising to children.

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