Boston Globe Media is rolling out
Lola, a new compact lifestyle magazine targeted at women. The free mag will be available at about 800 locations in and around Beantown starting in
mid-November, and plans to go monthly early next year. "Created as a trusted friend for women,
Lola will be informing, entertaining, and inspiring," says Lucy Bartholomay, managing director of
product innovation at
The Boston Globe. "She'll have plenty to say about local restaurants and shopping as well as healthy living, relationships, things to do and think about."
The
Globe will distribute 45,000 copies of
Lola in cafes, bookstores, salons, day-care centers, and other areas where women in their 20s, 30s, and 40s congregate. The magazine is the third
niche publication for the company, joining
Design New England and
Fashion Boston.
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