• The Wall Street Journal, Wednesday, November 14, 2007 10:45 AM

John Wesley Jermyn--nicknamed "The Crazy Robertson" and "The Robertson Dancer"-has been a constant presence on a trendy stretch of Robertson Boulevard in Los Angeles for 20 years. The 56-year-old homeless man spends his days dancing on roller skates. Now he has a clothing label named after him.

Since it was introduced last month, "The Crazy Robertson" brand of T-shirts and sweatshirts--created by a trio of 23-year-olds--has flown off the shelves at Kitson, a haunt of tabloid stars like Paris Hilton. The clothes feature stylized images of Jermyn, including one design--available on a $98 hoodie--that has a graphic of him dancing and the phrase "No Money, No Problems" on the back. The label's owners have created a MySpace page for Jermyn that doubles as an ad for the clothing brand and their nightclub venture.

Clad in his trademark black leggings and visor, Jermyn says he is "a facilitator" for the brand, and hopes it will expand into music or film. He has become a one-man marketing team, plastering stickers and pictures of himself on a wall facing pedestrians.

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