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NBC O&Os Get Renamed

The NBC Owned-and-Operated Stations Group has a new moniker: NBC Local Media Division. The new name also gets a new pair of executives. Brian Buchwald is the new senior vice president, local digital media and multiplatform, and Mark French is senior vice president and general manager of new digital unit NBC Everywhere.

Wallace said the station group's name change reinforces its mission. "Our stations produce local content for a multitude of platforms beyond their primary channels," he added. "NBC Local Media better reflects the full scope of our capabilities, as well as our ability to offer clients a fully integrated, local media solution across the full portfolio of our assets."

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