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Merrill Bullish On Itself In New Campaign

Reuters, Thursday, November 15, 2007 11:30 AM

Merrill Lynch is using its bull logo in an attempt to convince the financial world of its continued strength, after posting the biggest quarterly loss in company history. The investment bank has taken out a full-page ads papers, including the Financial Times and in The New York Times as part of a new ad push that explains to investors, employees and opinion-makers that it's "bullish" even after write-downs that hit $8.4 billion.

The company will also buy time on various Web sites, including those of the FT, the NYT, Bloomberg, CNBC and MSNBC. Tagged "why Merrill Lynch is still bullish on Merrill Lynch," the effort should run well into six figures. We hope this advertising will put you in a better position to respond to the questions that many of you have received," says Merrill Lynch's head of communications and public affairs Jason Wright in an email to company staff.

Read the whole story at Reuters »

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