The company's main lines include mobile communications; flat-panel TVs and monitors; computers and peripherals; audio and
video equipment; and things like air conditioners, washing machines and refrigerators. Knocked out of contention in the review were PublicisWorldwide, TBWA and DDB Worldwide. Saatchi & Saatchi was in
the hunt earlier, but had to bail on a conflict due over its Sony Ericsson business.
LG adds it is conducting two additional reviews, one to hire its a worldwide media agency and digital marketing partner, and the second to link Bartle Bogle with a larger global network for local assignments. Publicis Modem and MediaVest are believed to be the front-runners in the digital and media reviews.
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