WPP Snares Royal Caribbean Creative, Media Biz
WPP Group's JWT and MindShare have snared Royal Caribbean's global marketing services account, topping out a Publicis Groupe team led by Saatchi & Saatchi and MediaVest and an Interpublic Group effort by DraftFCB and Initiative. Also gone are Havas' Arnold and MPG, both longtime incumbents.
The Miami-based cruise line shelled out $90 million last year on global media and nearly $60 million through September 2007, according to Nielsen Monitor-Plus. WPP "truly understands our brand DNA and its growth opportunities and is passionate about our business,: says Alice Norsworthy, senior vice president of marketing for Royal Caribbean. "We look forward to producing great work together in the coming year."
Omnicom's TBWAChiatDay had partnered with PHD and other shops to pitch the business and reached the final round, only to drop out in November. Arnold had the account for a decade.