• by Tameka Kee , December 15, 2007

This one comes from the Widget and Search panel, where Gigya's Ben Pashman said that the traditional marketing infrastructure and planning process isn't ready to fully harness the power of  widgets. Campaigns are designed to run for a give period of time and then shut off. But a widget campaign can run indefinitely -- and should be designed as such.

"Widgets are potentially evergreen," Pashman said. "And that's a good thing."