- Mediaweek, Thursday, January 10, 2008 11:30 AM
Bravo has lined up a big crop of blue-chip sponsors for its newest model completion, inking deals with Alltel Wireless, Mercedes-Benz and Garnier as integrated sponsors of "Make Me a Supermodel."
Alltel will sponsor the live voting for the show, along with an online game. And, as Supermodel's exclusive automotive sponsor, Mercedes-Benz, will be in on-air billboards, tagged tune-in spots and
series vignettes, while being used as the official vehicle that will ferrying the aspiring fashion models to and from shoots.
Garnier will also be an on-air sponsor and the exclusive
hair care partner. "Bravo's content reaches an influential and upscale audience, and our advertisers recognize that," says Susan Malfa, vice president of ad sales for Bravo. "We are able to offer our
sponsors fantastic 4D opportunities to reach an audience that influences purchase decisions."
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