The hosted campaign management tool automates bidding, copy testing and optimization, as well as providing competitive research and performance analysis.
To access the trial, advertisers submit the login info for their existing PPC campaigns with Google or Yahoo and enter a specific goal --like the target cost-per-acquisition (CPA) or cost-per-click (CPC). Adapt SEM then takes that data and serves up custom optimization suggestions. Marketers have the option to upgrade to the paid version at any time during the trial, which Adapt Technologies offers for roughly $200/month.
--Tameka Kee