• January 30, 2008

Shifting its focus to the U.S. market, mobile marketing company 5th Finger has moved its headquarters from Sydney, Australia to San Francisco.

The company's clients include Foster's Group, Nestlé, Nike, MSN and Virgin Mobile. With VeriSign, 5th Finger helped run a campaign in connection with the Live Earth concert series last year in which viewers sent in lifestyle "commitment" pledges via online, mobile-text and interactive TV that appeared on a ticker accompanying the broadcast.

In the U.S., 5th Finger already maintains a partnership with TVi Media and has worked with agencies including Avenue A|Razorfish. In addition to San Francisco and Sydney, 5th Finger also has a New York office.

--Mark Walsh