ABCSearch Beefs up Geotargeting Capabilities with Digital Element

  • February 4, 2008
ABCSearch announced that it has tapped Digital Element to power the geotargeting capabilities of its pay-per-click (PPC) ad network.

Users conduct more than 6 billion searches per month across the Atlanta-based search company's network of niche-specific directories and engines, and with the integration of Digital Element's NetAcuity IP Intelligence technology, advertisers can target them more efficiently. Marketers now have the option of segmenting searchers by country, region, city and ZIP code, which according to Daniel Yomotobian, CEO of ABCSearch, is an excellent way to cut costs and retain a higher ROI.

"ABCSearch's goal is to have our ads targeted as efficiently and effectively as possible to our advertiser's audience, which is why we made the switch to Digital Element's technology," Yomotobian said.

--Tameka Kee

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