• Broadcasting & Cable, Monday, February 4, 2008 10:45 AM

Local television stations are in uncharted waters as the 24-state primary round known as "Super Duper Tuesday" nears. Apart from general elections, never before has one single day brought so much political madness. And never have there been so many outlets to cover it, with Web divisions enhanced to better report breaking news. That has put broadcasters into full scramble to lure both viewer eyeballs-and presidential hopefuls' advertising cash.

"Every station is treating this like a blizzard," says Fox Television Stations digital vice president Ron Stitt of the 12 Fox-owned affiliates with a primary or caucus in their market tomorrow. And now with their dedicated online staffers, local television is well equipped to go after the ever-shifting election night story.

The KRQE/KASA duopoly in Albuquerque, for instance, has six Web staffers to document the New Mexico caucus this week, up from one to two in 2004. They will oversee a new Website, NewMexicoPolitics.tv, featuring candidate information and campaign photos, along with a blog that will assembling colorful posts from the market's local pundits.

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