• Variety, Tuesday, February 5, 2008 11:30 AM

"Peppa Pig," a popular British animated show aimed at preschoolers is coming to the U.S. to air on Nickelodeon's Noggin network. Entertainment One, which owns global rights to the show, has sold U.S. broadcast rights to the first 52 episodes, plus an option on all future series and specials.

"Peppa Pig" first aired in the U.K. four years ago and has since been sold to 50 broadcasters and translated into 25 languages. In the U.K. alone, the brand generates $50 million a year in merchandising and DVD sales. Entertainment One is Canada's largest home entertainment distributor and has expanded rapidly into international theatrical, video and TV distribution, through acquisitions.

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