• February 14, 2008

Akoo International Inc., a digital marketing technology and services company, Wednesday announced a non-exclusive alliance with global marketing and communications agency Leo Burnett USA and its marketing services partner, Arc Worldwide.

Akoo and Leo Burnett/Arc will develop digital marketing solutions for retailers and brand partners powered by Akoo's IP-based digital media and advertising platform, m-Venue, an out-of-home (OOH) network fully interactive with more than 250 million mobile phones in the U.S.

M-Venue enables multi-user interactivity between mobile devices, on-demand in-store programming, and integrated digital advertising at the retail point-of-sale and post-visit consumer touchpoints. As a result, agency clients can engage consumers and execute highly targeted digital marketing campaigns across the Internet, consumer mobile phones, and point-of-sale digital signage networks to drive purchase behavior at critical decision points.

--Tanya Irwin