The site at losangeles.metromix.com helped build the brand and has been kind of a continuous test issue for the print offering. The print edition of
Metromix Los Angeles will be distributed Wednesdays on college campuses, grocery stores and neighborhood racks with an initial circulation of about 100,000. From a competitive perspective, it will be
going up against L.A. Weekly, owned by Village Voice Media and it got the OK due to a belief that local expertise is a newspaper's best edge over digital media.
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