Around the Net
New Ad Campaign For Wachovia
- Charlotte.com, Tuesday, March 4, 2008 11 AM
Even as the markets wilt, Wachovia Corp.'s brokerage arm is launching a national ad campaign focused around its acquisition of A.G. Edwards. The new effort explains that the St. Louis-based
brokerage is now "with" Wachovia and stresses the importance of personal relationships with clients. It is set to run in national newspapers including USA Today and The New York Times
and will also be featured during CBS' coverage of the NCAA college basketball tournament.
Wachovia gobbled up A.G. Edwards in October for $6.8 billion and has moved its brokerage headquarters to St. Louis from Richmond, Va.
