• March 11, 2008

Adobe, in partnership with 18 digital agencies, on Monday introduced the Society of Digital Agencies, a group established by CEOs of digital marketing and design agencies around the world.

SoDA will bring these CEOs together to address the unique issues faced by the industry to develop standards and best practices.

Richard Lent, CEO of AgencyNet, has been appointed chairman of SoDA. Charter members of SoDA include AgencyNet, Big Spaceship, Blitz Agency, Domani Studios, Exopolis, First Born Multimedia, Grupo W, iChameleon Group, IQ Interactive, Juxt Interactive, Lightmaker, Mind Comet, Odopod, Schematic, Struck Design, WDDG, WhittmanHart and 360i.

--Gavin O'Malley