• Broadcasting & Cable, Tuesday, March 11, 2008 11 AM

Nascar and Family Circle are teaming up for "NASCAR: Serving It Up," a syndicated TV show set to roll out this fall. The program will travel around the country, find aspiring chefs and then have them compete at high profile racing events where they can then apply to appear on future programs.

Nascar says the mix of cooking and cars is a good match: "Family Circle's brand attributes are directly in line with Nascar," says Sarah Nettinga, managing director for film, television and entertainment. "Family and food are important to the NASCAR experience, and cooking at events is a natural."

The two companies are readying 40 episodes of the series to run from September 2008 through September 2009.

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