• Promo, Tuesday, March 11, 2008 11:15 AM

As part of an extended 25th anniversary celebration of Michael Jackson'z "Thriller"--the all-time best-selling album--Sony BMG and the Epic Recordings/Legacy label have mounted a Web site that allows fans to paste themselves into the title song's famous video as lurching, dancing 3-D zombies. The clip can be saved to a computer, posted to a profile page or shared with friends.

Visitors to www.michaeljackson.com/mythrillervideo/ can also join a community in which they can create profiles pages, send text messages to Jackson, download mobile phone ring tones and broadcast their location and messages in a Twitter-style application.

The site is part of a campaign to promote a 25th anniversary edition of the "Thriller" album, including remixes done with contemporary artists such as Kanye West, Fergie and Will.i.am. Sony BMG has taken other steps to promote the anniversary, including staging ambush "zombie dances" by professional dancers in public spaces in Europe and Australia. The Guinness Book of World Records reports that 65 million copies of the album were sold by the end of 2007.

Read the whole story at Promo »