• Associated Press via Yahoo, Thursday, March 13, 2008 10 AM

Sprint Nextel Corp. is overhauling its marketing message again as it tries to give cell phone customers a new reason to switch to the troubled carrier. Speaking to Wall Street analysts this week, Chief Network Officer Kathy Walker says the No. 3 wireless provider is moving away from a focus on the speed of its network to how customers can use it to quickly access data services and other features.

"It centers around big and fast and immediacy and being able to do things now," she says. Many have blamed the company's marketing for its inability to keep up with rivals like AT&T and Verizon Wireless, with analysts charging that it has been vague, overly technical and unable to connect with the public.

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