Crackle, a Sony Pictures Entertainment Company, is bringing musical performances from the South by Southwest Music Conference and Festival (SXSW) to the Web for a second year as they announce an
exclusive online distribution deal for the DirecTV/SXSW Live content.
In conjunction with music and television producer Blaze TV, Crackle is giving music fans on-demand access to the
music and multimedia festival. The broadcast on Crackle will feature 24 hours of live entertainment (three days of performances at eight hours per day, March 13-15), including acts from the hottest
up-and-coming bands and established artists, talent interviews and exclusive behind-the-scenes backstage moments.
Online viewers can watch performances in either a programmed or customizable
experience. They can find their favorite bands by name or song, and view performances by category rather than sitting through a weekend of acts.
--Tanya Irwin
