Kenneth Cole, although keeping with its traditional approach to advertising, has a new ad that also sends out a different message. The effort, themed "Non-Uniform Thinking," spotlights real
people with extraordinary experiences. They include model and athlete Aimee Millins, who was born with a condition that requires her to wear prosthetic limbs.
The ads shows Millins in a short black skirt and heels with her prosthetic limbs exposed under the tag "We All Walk in Different Shoes." Other ads include a gay married couple and their daughter and one with the HIV-positive editor-in-chief of POZ magazine.