Joanne Davis Consulting will handle an assessment of Cadbury Adams USA's media agencies -- in conjunction with affiliate Jane Twyon -- as the confectionery giant ponders options for its $100
million North American account. Currently, Cadbury has three media shops on its roster, including WPP's Mediaedge:cia on traditional media in the U.S.; Interpublic's M2 Universal in Toronto for
Canada; and MEC Interaction in New York, which handles online.
Cadbury's parent is spinning off its U.S. beverage business, which includes Dr Pepper, 7Up and Snapple in a process that should be complete next month.