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Renault-Nissan Puts European Media in Review

  • Adweek, Wednesday, June 4, 2008 10:30 AM

Paris-based Renault-Nissan is reviewing its $1 billion Pan-European media account, seeking to consolidate the two car brands at a single shop. Contenders will include incumbents OMD, which handles Nissan's $200 million account, and Carat, which handles Renault's $800 million business, per Adweek sources. Nonroster agencies are expected to also pitch the business.

The review reportedly does not affect the U.S., where the $800 million Nissan account is handled by OMD. Renault owns 44.3% of Nissan, while Nissan owns a 15% stake in Renault; Carlos Ghosn is CEO of both companies.

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