• Mediaweek, Friday, June 6, 2008 9:15 AM

DirecTV will launch a 24-hour, satellite Hispanic network, Azteca Mexico, which will be aired through DirecTV Mas U.S. It will air nationally starting June 11.

Azteca Mexico will offer exclusive programming from TV Azteca's three Mexican networks, which is different from shows that viewers currently get on Azteca America. Programming includes Mexican novelas, Mexican news and reality and entertainment shows.

"Azteca Mexico is aimed at the viewer who craves that daily Mexican connection, with newscasts, novelas and entertainment shows that are offered the same day they air in Mexico," said Adrian Steckel, Azteca CEO.

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