• Advertising Age, Monday, June 9, 2008 9:31 AM

Print isn't dead yet. Despite gloomy news from numerous well-knowm magazine brands, research shows magazine audiences are actually getting bigger and often younger. According to a Mediaedge:cia analysis of the spring MRI research report, some print titles are robust, in part, because publishers are getting the right titles into the doctor's offices, salons and cafés where people can sample them.

The magazines with the youngest audiences grew the fastest, says the research. AllureWired saw its audience increase 47% and its median age fall to 34.6 from 37 in the same span.

Some of the effects stem from "magazines doing a better job of managing public-place distribution, which helps build audience," says George Janson, Mediaedge:cia director. The winners are also managing their promotional partnerships successfully.

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