• Advertising Age, Wednesday, June 11, 2008 10:30 AM

The nation's first weekly sports magazine will cut its publishing schedule from weekly to every other week, beginning Sept. 1. The reformatted print publication will come in a larger, glossier format and will focus more on features than breaking news.

In July, Sporting News will begin publishing a free daily online newsletter in PDF format, featuring blue-chip contributors, such as former athletes John Elway and Rick Barry, New York Yankees owner Hank Steinbrenner, and sports blogger Will Leitch.

The print magazine's rate base is also being cut to 600,000 from 700,000 this summer. Executives say the shift will eliminate "questionable" agent-driven subscription copies. American City Business Journals acquired Sporting News in 2006.

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