• Mediaweek, Thursday, June 12, 2008 11:45 AM

Newly sold and heading for yet another sale, TV Guide has been revamped to be more topical and serve as a filter for its readers. Among the changes: a department devoted to buzz about commercials and online video, as well as TV programs.

The latest redesign is from Debra Birnbaum, promoted to editor last month after Macrovision completed its $2.8 billion purchase of TV Guide parent Gemstar-TV Guide and ousted her predecessor Ian Birch. The redone issue hits newsstands Thursday, and includes more celebrities with Behind the Scenes, showing shots of stars off the set; and Cameo, a first-person celeb column kicked off by Vanessa Williams.

TV Guide execs said the title turned a profit in the first quarter after years of losses. Nonetheless, Macrovision is on the prowl for a buyer willing to take the print magazine without its Web site.

Read the whole story at Mediaweek »