24/7 Real Media, Inc. on Tuesday introduced Open AdStream® 5.6, the latest version of its patented Open AdStream ad serving technology. Among the new features in this version are:
Additional advanced targeting, including continent, country, city, postal code, phone code, connection speed, Metropolitan Statistical Area (MSA), Designated Market Area (DMA), among other
critical data points; Inventory management enhancements which offer the ability to improve planning of geo-targeted campaigns; Revenue reports by site, advertiser and campaign for
billing and income reporting; Integration with industry leading content analytics product, Open Insight, so that users may switch between ad centric and content centric site views; XML reporting API; Rich Media templates for easier trafficking and tracking of Rich Media creatives; Campaign Status reports for immediate access to campaign under-and
over-delivery information; Enhanced report visualization through flash-based graphics; Additional frequency capping capabilities for ultimate control of exposure of campaigns; and
New user interface look and feel.
