"ABC News viewers lead busy lives that often take them away from their television or computer," said Bob Murphy, senior VOof multimedia, ABC News. "By distributing our award-winning content through NGN, we can reach our audience in more aspects and outlets of their everyday life."
NGN screens are targeted to out-of-home consumers and are strategically placed in high-traffic locations, including convenience stores, quick-serve restaurants, pharmacies, office buildings and transit stations. The NGN network alternates customized content with advertisements and generates more than 50 million impressions weekly.