• August 13, 2008

Gsi interactive, the digital marketing and design division of GSI Commerce, has named Dorian Sweet vice president and executive creative director. Sweet will report directly to gsi interactive President Nick Pahade, and will be responsible for leading the agency's strategic development and creative services teams.

Sweet most recently served as executive creative director at Tribal DDB San Francisco. He also served in creative roles at itraffic (which was folded into Agency.com) and BigYellow.

"With users out there calling the shots more and more each day, the opportunity to tie user purchase behavior to brand experience is more real than ever," Sweet said. "gsi interactive has created world-class commerce solutions and delivered results for a roster of brand-name clients by taking an in-depth look at experience design. At gsi interactive, the opportunity to walk the talk of interactive branding and marketing is truly exciting." --Tameka Kee