Commentary
Avenue A | Razorfish - Westin Hotels & Resorts
- by August 25, 2008
Westin Hotels & Resorts
http://www.avenuea-razorfish.com/showcase/westin08/
Finalist Travel
Avenue A | Razorfish: Amy Boylan, account supervisor; Blake Kimball, assistant media planner; Chris McKenzie, art director; Chris Ralli, media planner; Danny Aidrian, senior designer; Dominik Hoffman, designer; Donna Jensen, senior technical architect; Eric Mayville, production designer; Hyun Lee, media supervisor; James Breitinger, account director, client engagement; JL Novosad, senior art director; Joe Campbell, senior designer; John Antoniello, associate creative director; John Wha, designer; Julie Weitzner, media director; Mark Anderson, copywriter; Paula Connard, associate media director; Peter Knierim, creative director; Robert Silver, senior account director client engagement; Soraya Dib, presentation layer developer. Starwood Hotels & Resorts Worldwide, Inc.: Alyssa Waxenberg, senior director, interactive marketing; Nancy London, vice president, marketing & guest experience, Westin.
Flowers spill across the
screen in pre-roll video ads reminiscent of Disney's Fantasia, wind chimes blow in the wind and a magical bubble wand waves itself, leaving a peaceful trail of bubbles to drift across your
screen in Westin's "This Is How It Should Feel" campaign. In one banner, golf balls form a Newton's cradle under the words "Focus Your Game." Rolling over them with your mouse sets them in
motion. These rich media banners and video pre-roll, were aligned with relevant content across various Web sites. Publisher partners produced Westin-branded content and video, and mobile, podcast
and iPhone-customized Westin radio stations on Pandora offered in-hotel music compilations.
